Meaningful Brands

Only 20% of brands have a notable positive impact on our sense of wellbeing and quality of life. Furthermore, most people would not care if 70% of brands ceased to exist. Meaningful Brands, Havas Media’s new index and approach, challenges traditional marketing definitions of brand value and provides us with new ways to create strong brands in these challenging times.


Directors Cathal Ó Cuaig & Luis Goyanes

Art & Design Pere Roca

Client Havas Media Labs

Format Corporate Video

Year 2012